As social media is the primary platform for Docsta Institute’s target audience, our social media strategy will be focused on creating brand awareness and generating leads through various social media channels. The following social media platforms will be used to achieve the objective:
We will create and manage the Facebook page for Docsta Institute. We post regular updates about the courses, events, and webinars hosted by the institute. Additionally, we run dedicated custom Facebook ads for each of the priority courses to reach a wider audience and generate leads.
Instagram is a visual platform, and we use it to showcase the institute’s courses, events, and webinars. We post stories and reels to keep the audience engaged and informed not just about the course but about the respective topics as well.